Paul Kayser calls himself “Head Bastard” of his company CleverBastards. “CleverBastards is a values-based brand expressing Kiwi innovation, passion for design, adventure, a can-do attitude, pride, sustainability and environmental and human respect. And a damned good sense of humour.
Paul has helped to create some of NZ’s most well-know ad campaigns, such as those by Watties Tomato Sauce, Molenberg, Olivani, and Air New Zealand.
Here Paul tells us that we need to learn to use the right side of our brains – the one that does all the creative work.